Women rights

When I saw these adverts of Bic and MediaMarkt, I thought, wow, these adverts are straight out of the 1950s.
When I read that the Bic advert was made for International Women’s day and the advert of Mediamarkt was made for Secretary day in the Netherlands, I was appaled by it.
I immediately thought of Sigmund Freud when I saw these adverts. Freud said that women were lesser than men. These adverts are emphasizing that women still are seen as lesser then men, and should listen more to men and have to aspire to be like men.

The advert of MediaMarkt says that you shouldn’t give women (most secretaries are woman) too much space to talk. The image implies that the boss should give them a razor, so the secretary can shave herself. Thesedays, women who don’t shave their armpits or legs are seen as unsexy and ugly. You could say that when a boss gives a gift like this to his or her secretary, he wants her to make herself (more) beautiful for him or her.

The Bic advert says that women should look like a girl, which is young, slim and beautiful, they should act like a lady and know etiquette. At the same time, the advert says that they should think like a man and work like a boss.
Women can think as good as men. They have the same capabilities. Bosses also can be women. This advert makes it looks like women aren’t capable to do any kind of job outside the household.

Together, the adverts give you the idea that women aren’t capable to work, therefor the boss is always a man, and the secretary a woman.
We need to change this image, because on days invented for women, to emphasize women rights, adverts like this shouldn’t be possible.